Lost In Music provides new acts a platform to showcase their skills for Finnish audiences and industry’s tastemakers alike. Norwegian Oakland Rain and The Attic Sleepers, hailing from Denmark, perform at the festival as a part of international Excite (Exchange of International Talent in Europe) program.
Excite program supports talent exchange between participating countries and thus gives artists an experience in European touring. Eight countries are involved, and the Finnish partners are Lost In Music and Tampere University of Applied Sciences.
The international program of Lost In Music grows also from the east. Belarusian showcase on Saturday 17 October presents e.g. Super Besse, a post-punk group from Minsk. Festival promoter Feniks Willamo comments:
“I went through a list of Belarusian acts and was surprised to find such different artists and bands. I would say there is a certain mystique and melancholy in the Belarusian music, and it will be interesting to see how people react to these acts. In the past years we have started to see more and more interesting acts from the Baltics so hopefully also Belarusian music will get a bigger status here.”
Other Belarusian acts confirmed to perform at the festival are experimental folk-tronica group Shuma and electro-popper Mustelide. This will be the first-ever Belarusian music showcase in an EU country.
The program for Lost In Music is selected mainly through an online application process. The festival received staggering 94 applications from Belarus, which is nearly 20% of all applications. The explanation for the high number lays in a targeted promotional campaign carried out in collaboration with Belarusian partner Experty.by.